Improving Auction Mechanisms for Online Real-Time Bidding...

Improving Auction Mechanisms for Online Real-Time Bidding Advertising with a Two-stage Resale Model * *This work is partially supported by NSFC (71472174, 71232006, 61533019, 61233001, 71402178).

Qin, Rui, Yuan, Yong, Wang, Fei-Yue
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Volume:
50
Language:
english
Journal:
IFAC-PapersOnLine
DOI:
10.1016/j.ifacol.2017.08.2372
Date:
July, 2017
File:
PDF, 990 KB
english, 2017
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