The Impact of Integration Quality on Customer Equity in...

Procedia Computer Science 2017 Vol. 121

The Impact of Integration Quality on Customer Equity in Data Driven Omnichannel Services Marketing

Taufique Hossain, Tasnim M, Akter, Shahriar, Kattiyapornpong, Uraiporn, Wamba, Samuel Fosso
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Volume:
121
Year:
2017
Language:
english
Journal:
Procedia Computer Science
DOI:
10.1016/j.procs.2017.11.101
File:
PDF, 571 KB
english, 2017
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