An empirical exploration of sponsorship sales in North...

Sport Business and Management An International Journal 2018 / 03 Vol. 8; Iss. 1

An empirical exploration of sponsorship sales in North American professional sport

O’Reilly, Norm, Stroebel, Tim, Pfahl, Michael, Kahler, Jim
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Volume:
8
Language:
english
Journal:
Sport, Business and Management: An International Journal
DOI:
10.1108/SBM-07-2016-0035
Date:
March, 2018
File:
PDF, 317 KB
english, 2018
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