[Developments in Marketing Science: Proceedings of the Academy of Marketing Science] Back to the Future: Using Marketing Basics to Provide Customer Value || Standing Out by Standing Up: Brand Differentiation and Minority Influence Theory: An Abstract
Krey, Nina, Rossi, PatriciaVolume:
10.1007/97
Year:
2018
Language:
english
DOI:
10.1007/978-3-319-66023-3_144
File:
PDF, 139 KB
english, 2018