The moderating effect of identification on return on...

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International Journal of Sports Marketing and Sponsorship 2018 / 01

The moderating effect of identification on return on investment from sponsor brand integration

Jensen, Jonathan, Walsh, Patrick, Cobbs, Joe, Desbordes, Michel, Jensen, Jonathan
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Language:
english
Journal:
International Journal of Sports Marketing and Sponsorship
DOI:
10.1108/IJSMS-10-2016-0077
Date:
January, 2018
File:
PDF, 408 KB
english, 2018
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