Does social climate influence positive eWOM? A study of...

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BRQ Business Research Quarterly 2018 / 1

Does social climate influence positive eWOM? A study of heavy-users of online communities.

Ruiz-Mafe, Carla, Bigne-Alcañiz, Enrique, Sanz-Blas, Silvia, Tronch, Jose
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Language:
english
Journal:
BRQ Business Research Quarterly
DOI:
10.1016/j.brq.2017.12.001
Date:
January, 2018
File:
PDF, 662 KB
english, 2018
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