Examining confirmation biases: implications of sponsor...

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International Journal of Sports Marketing and Sponsorship 2018 / 01

Examining confirmation biases: implications of sponsor congruency

Devlin, Michael, Billings, Andrew C, Desbordes, Michel, Jensen, Jonathan
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Language:
english
Journal:
International Journal of Sports Marketing and Sponsorship
DOI:
10.1108/IJSMS-10-2016-0078
Date:
January, 2018
File:
PDF, 504 KB
english, 2018
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