Let It Go: Positive Affect Attenuates Sunk Cost Bias by...

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Let It Go: Positive Affect Attenuates Sunk Cost Bias by Enhancing Cognitive Flexibility

Emich, Kyle J., Pyone, Jin Seok
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Language:
english
Journal:
Journal of Consumer Psychology
DOI:
10.1002/jcpy.1030
Date:
January, 2018
File:
PDF, 548 KB
english, 2018
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