The effects of value appropriation strategies in channels on intangible firm value
Kang, Jun, Brashear, Tom, Asare, Anthony Kwame, Chen, Sixing, Brashear-Alejandro, ThomasLanguage:
english
Journal:
Journal of Business & Industrial Marketing
DOI:
10.1108/JBIM-10-2016-0234
Date:
January, 2018
File:
PDF, 519 KB
english, 2018