Investigating political brand reputation with qualitative...

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International Journal of Market Research 2018 / 01

Investigating political brand reputation with qualitative projective techniques from the perspective of young adults

Pich, Christopher, Armannsdottir, Guja, Spry, Louise
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Language:
english
Journal:
International Journal of Market Research
DOI:
10.1177/1470785317750817
Date:
January, 2018
File:
PDF, 103 KB
english, 2018
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