Brand and Country Influences on Purchase Intentions: A...

Journal of Promotion Management 2018 / 03 Vol. 24; Iss. 2

Brand and Country Influences on Purchase Intentions: A Theory-Of-Reasoned Action Approach

Brodowsky, Glen, Stewart, Kristin, Anderson, Beverlee
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Volume:
24
Language:
english
Journal:
Journal of Promotion Management
DOI:
10.1080/10496491.2017.1360822
Date:
March, 2018
File:
PDF, 1.03 MB
english, 2018
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