How do innovators stay innovative? A longitudinal case...

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Journal of Services Marketing 2018 / 01

How do innovators stay innovative? A longitudinal case analysis

Tuzovic, Sven, Wirtz, Jochen, Heracleous, Loizos
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Language:
english
Journal:
Journal of Services Marketing
DOI:
10.1108/JSM-02-2017-0052
Date:
January, 2018
File:
PDF, 346 KB
english, 2018
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