Perceived cultural distance in intercultural service...

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Journal of Services Marketing 2018 / 01

Perceived cultural distance in intercultural service encounters: does customer participation matter?

Ang, Tyson, Liou, Ru-Shiun, Wei, Shuqin
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Language:
english
Journal:
Journal of Services Marketing
DOI:
10.1108/JSM-06-2017-0211
Date:
January, 2018
File:
PDF, 248 KB
english, 2018
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