From Elicitation to Persuasion: Assessing the Structure and...

Journal of Promotion Management 2018 / 01 Vol. 24; Iss. 1

From Elicitation to Persuasion: Assessing the Structure and Effectiveness of Differential Emotions in Anti-Drunk-Driving Campaigns

Becheur, Imene, Das, Amit
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Volume:
24
Language:
english
Journal:
Journal of Promotion Management
DOI:
10.1080/10496491.2017.1346540
Date:
January, 2018
File:
PDF, 803 KB
english, 2018
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