Customer participation and new product performance: Towards...

Research Policy 2018 / 03 Vol. 47; Iss. 2

Customer participation and new product performance: Towards the understanding of the mechanisms and key contingencies

Morgan, Todd, Obal, Michael, Anokhin, Sergey
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Volume:
47
Language:
english
Journal:
Research Policy
DOI:
10.1016/j.respol.2018.01.005
Date:
March, 2018
File:
PDF, 356 KB
english, 2018
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