The attitudinal and behavioral impact of brand-centered...

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  • The attitudinal and behavioral impact of brand-centered...

The attitudinal and behavioral impact of brand-centered human resource management: employee and customer effects

Chiang, Hsu-Hsin, Han, Tzu-Shian, McConville, David, Okumus, Fevzi, Okumus, Fevzi
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Language:
english
Journal:
International Journal of Contemporary Hospitality Management
DOI:
10.1108/IJCHM-02-2016-0103
Date:
January, 2018
File:
PDF, 729 KB
english, 2018
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