Strategic positioning, timing of entry, and new product performance in business-to-business markets: do market-oriented firms make better decisions?
Guo, Chiquan, Wang, Yong J, Hao, Andy W, Saran, AnshuLanguage:
english
Journal:
Journal of Business-to-Business Marketing
DOI:
10.1080/1051712X.2018.1424690
Date:
January, 2018
File:
PDF, 1.23 MB
english, 2018