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By Disobedience to Success: When Brand Value should be Measured in a Different Way than how the Theory Recommends
Kliestikova, Jana, Kovacova, MariaVolume:
14
Language:
english
Journal:
Economics and Culture
DOI:
10.1515/jec-2017-0016
Date:
December, 2017
File:
PDF, 1.24 MB
english, 2017