Brand elongation effect: the impact of logo shape on...

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Nankai Business Review International 2018 / 01

Brand elongation effect: the impact of logo shape on assessment of products’ temporal property and brand evaluation

Zhong, Ke, Wang, Haizhong, Zhang, Caiyun, Chen, Xinsheng, Chen, Xinsheng
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Language:
english
Journal:
Nankai Business Review International
DOI:
10.1108/NBRI-05-2017-0022
Date:
January, 2018
File:
PDF, 490 KB
english, 2018
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