Applying data mining for online CRM marketing strategy: an empirical case of coffee shop industry in Taiwan
Chiang, Wen-Yu, Griffith, ChristopherJ., Griffith, ChristopherJ.Language:
english
Journal:
British Food Journal
DOI:
10.1108/BFJ-02-2017-0075
Date:
January, 2018
File:
PDF, 440 KB
english, 2018