The Impact of Death-Related Media Information on Consumer Value Orientation and Scope Sensitivity
HUANG, ZHONGQIANG (TAK), HUANG, XUN (IRENE), JIANG, YUWEILanguage:
english
Journal:
Journal of Marketing Research
DOI:
10.1509/jmr.16.0282
Date:
December, 2017
File:
PDF, 801 KB
english, 2017