Processing Difficulty Increases Perceived Competence of...

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Canadian Journal of Administrative Sciences / Revue Canadienne des Sciences de l'Administration 2018 / 01

Processing Difficulty Increases Perceived Competence of Brand Acronyms

Kim, Hae Joo, Dempsey, Melanie A.
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Language:
english
Journal:
Canadian Journal of Administrative Sciences / Revue Canadienne des Sciences de l'Administration
DOI:
10.1002/cjas.1475
Date:
January, 2018
File:
PDF, 424 KB
english, 2018
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