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Corporate branding’s influence on front-line employee and consumer value co-creation in UK household consumer markets
Glanfield, Keith, Ackfeldt, Anna-Lena, Melewar, TCVolume:
43
Language:
english
Journal:
Journal of General Management
DOI:
10.1177/0306307017740184
Date:
January, 2018
File:
PDF, 204 KB
english, 2018