The impact of online customer reviews (OCRs) on customers'...

Journal of Customer Behaviour 2016 / 08 Vol. 15; Iss. 2

The impact of online customer reviews (OCRs) on customers' purchase decisions: An exploration of the main dimensions of OCRs

Elwalda, Abdulaziz, Lu, Kevin
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Volume:
15
Language:
english
Journal:
Journal of Customer Behaviour
DOI:
10.1362/147539216X14594362873695
Date:
August, 2016
File:
PDF, 246 KB
english, 2016
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