Multibrand pricing as a strategy for consumer search...

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Journal of Economics & Management Strategy 2018 / 01

Multibrand pricing as a strategy for consumer search obfuscation in online markets

McDonald, Stephen, Wren, Colin
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Language:
english
Journal:
Journal of Economics & Management Strategy
DOI:
10.1111/jems.12239
Date:
January, 2018
File:
PDF, 580 KB
english, 2018
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