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The Influence of Media on Advertising Effectiveness a Comparison of Internet, Posters and Radio
Nysveen, Herbjørn, Breivik, EinarVolume:
47
Language:
english
Journal:
International Journal of Market Research
DOI:
10.1177/147078530504700405
Date:
July, 2005
File:
PDF, 88 KB
english, 2005