Making Sense of Online Consumer Reviews: A Methodology

Making Sense of Online Consumer Reviews: A Methodology

Robson, Karen, Farshid, Mana, Bredican, John, Humphrey, Stephen
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Volume:
55
Language:
english
Journal:
International Journal of Market Research
DOI:
10.2501/IJMR-2013-046
Date:
July, 2013
File:
PDF, 186 KB
english, 2013
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