[Developments in Marketing Science: Proceedings of the Academy of Marketing Science] Back to the Future: Using Marketing Basics to Provide Customer Value || Physical Attractiveness in Advertising: Can an Endorser Be Too Attractive? An Abstract
Krey, Nina, Rossi, PatriciaVolume:
10.1007/97
Year:
2018
Language:
english
DOI:
10.1007/978-3-319-66023-3_194
File:
PDF, 115 KB
english, 2018