Consumer Research in the Development Process of Major...

Market Research Society. Journal. 1993 / 07 Vol. 35; Iss. 4

Consumer Research in the Development Process of Major Innovation

Ortt, Roland J, Schoormans, Jan P L
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Volume:
35
Language:
english
Journal:
Market Research Society. Journal.
DOI:
10.1177/147078539303500406
Date:
July, 1993
File:
PDF, 81 KB
english, 1993
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