Omnichannel businesses in the publishing and retailing...

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Decision Support Systems 2018 / 1

Omnichannel businesses in the publishing and retailing industries: Synergies and tensions between coexisting online and offline business models

Wiener, Martin, Hoßbach, Nadja, Saunders, Carol
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Language:
english
Journal:
Decision Support Systems
DOI:
10.1016/j.dss.2018.01.008
Date:
January, 2018
File:
PDF, 1.37 MB
english, 2018
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