Business analytics use in CRM: A nomological net from IT...

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Business analytics use in CRM: A nomological net from IT competence to CRM performance

Nam, Dalwoo, Lee, Junyeong, Lee, Heeseok
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Language:
english
Journal:
International Journal of Information Management
DOI:
10.1016/j.ijinfomgt.2018.01.005
Date:
February, 2018
File:
PDF, 542 KB
english, 2018
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