Business analytics use in CRM: A nomological net from IT competence to CRM performance
Nam, Dalwoo, Lee, Junyeong, Lee, HeeseokLanguage:
english
Journal:
International Journal of Information Management
DOI:
10.1016/j.ijinfomgt.2018.01.005
Date:
February, 2018
File:
PDF, 542 KB
english, 2018