![](/img/cover-not-exists.png)
Perceptional components of brand equity: Configuring the Symmetrical and Asymmetrical Paths to brand loyalty and brand purchase intention
Foroudi, Pantea, Jin, Zhongqi, Gupta, Suraksha, Foroudi, Mohammad M., Kitchen, Philip J.Language:
english
Journal:
Journal of Business Research
DOI:
10.1016/j.jbusres.2018.01.031
Date:
February, 2018
File:
PDF, 501 KB
english, 2018