Perceptional components of brand equity: Configuring the...

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Perceptional components of brand equity: Configuring the Symmetrical and Asymmetrical Paths to brand loyalty and brand purchase intention

Foroudi, Pantea, Jin, Zhongqi, Gupta, Suraksha, Foroudi, Mohammad M., Kitchen, Philip J.
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Language:
english
Journal:
Journal of Business Research
DOI:
10.1016/j.jbusres.2018.01.031
Date:
February, 2018
File:
PDF, 501 KB
english, 2018
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