Employees’ brand understanding, brand commitment, and brand...

  • Main
  • 2018 / 2
  • Employees’ brand understanding, brand commitment, and brand...
Journal of Brand Management 2018 / 2

Employees’ brand understanding, brand commitment, and brand citizenship behaviour: a closer look at the relationships among construct dimensions

Piehler, Rico
How much do you like this book?
What’s the quality of the file?
Download the book for quality assessment
What’s the quality of the downloaded files?
Language:
english
Journal:
Journal of Brand Management
DOI:
10.1057/s41262-018-0099-z
Date:
February, 2018
File:
PDF, 571 KB
english, 2018
Conversion to is in progress
Conversion to is failed