Advertising to Early Trend Propagators: Evidence from...

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Marketing Science 2018 / 01

Advertising to Early Trend Propagators: Evidence from Twitter

Lambrecht, Anja, Tucker, Catherine, Wiertz, Caroline
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Language:
english
Journal:
Marketing Science
DOI:
10.1287/mksc.2017.1062
Date:
January, 2018
File:
PDF, 1.09 MB
english, 2018
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