(When) Does Third-Party Recognition for Design Excellence...

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(When) Does Third-Party Recognition for Design Excellence Impact Financial Performance in B2B Markets?

Boyd, D. Eric, Kannan, P. K.
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Language:
english
Journal:
Journal of Marketing
DOI:
10.1509/jm.15.0150
Date:
January, 2018
File:
PDF, 695 KB
english, 2018
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