The Color of Choice: The Influence of Presenting Product...

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Journal of Retailing 2018 / 2

The Color of Choice: The Influence of Presenting Product Information in Color on the Compromise Effect

Kim, Jungkeun, Spence, Mark T., Marshall, Roger
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Language:
english
Journal:
Journal of Retailing
DOI:
10.1016/j.jretai.2018.01.002
Date:
February, 2018
File:
PDF, 5.23 MB
english, 2018
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