Reframing the Discount with a Comparison to the Sale Price:...

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Journal of Marketing Research 2018 / 02

Reframing the Discount with a Comparison to the Sale Price: Does It Make the Discount More Attractive?

GUHA, ABHIJIT, BISWAS, ABHIJIT, GREWAL, DHRUV, VERMA, SWATI, BANERJEE, SOMAK, NORDFÄLT, JENS
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Language:
english
Journal:
Journal of Marketing Research
DOI:
10.1509/jmr.16.0599
Date:
February, 2018
File:
PDF, 1.55 MB
english, 2018
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