Reminding customers to be loyal: does message framing matter?
Ku, Hsuan-Hsuan, Yang, Po-Hsiang, Chang, Chia-LunLanguage:
english
Journal:
European Journal of Marketing
DOI:
10.1108/EJM-09-2016-0516
Date:
January, 2018
File:
PDF, 587 KB
english, 2018