Reminding customers to be loyal: does message framing...

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Reminding customers to be loyal: does message framing matter?

Ku, Hsuan-Hsuan, Yang, Po-Hsiang, Chang, Chia-Lun
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Language:
english
Journal:
European Journal of Marketing
DOI:
10.1108/EJM-09-2016-0516
Date:
January, 2018
File:
PDF, 587 KB
english, 2018
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