Influence of Negative Age Stereotypes and Anti-Aging Needs...

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International Journal of Consumer Studies 2018 / 01

Influence of Negative Age Stereotypes and Anti-Aging Needs on Older Consumers' Consumption-Coping Behaviours: a qualitative study in South Korea

Bae, Hyeyoon, Jo, Sang Hyun, Han, Semi, Lee, Euehun
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Language:
english
Journal:
International Journal of Consumer Studies
DOI:
10.1111/ijcs.12416
Date:
January, 2018
File:
PDF, 771 KB
english, 2018
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