Positioning strategies and congruence in the positioning of high-end indigenous and foreign retailers in sub-Saharan Africa: An illustration from Ghana
Blankson, Charles, Nkrumah, Michael Fiifi, Opare, Gertrude, Ketron, SethLanguage:
english
Journal:
Thunderbird International Business Review
DOI:
10.1002/tie.21960
Date:
January, 2018
File:
PDF, 945 KB
english, 2018