Drone images versus terrain images in advertisements: Images’ verticality effects and the mediating role of mental simulation on attitude towards the advertisement
Royo-Vela, Marcelo, Black, MatthewLanguage:
english
Journal:
Journal of Marketing Communications
DOI:
10.1080/13527266.2018.1425896
Date:
January, 2018
File:
PDF, 2.42 MB
english, 2018