Drone images versus terrain images in advertisements:...

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Drone images versus terrain images in advertisements: Images’ verticality effects and the mediating role of mental simulation on attitude towards the advertisement

Royo-Vela, Marcelo, Black, Matthew
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Language:
english
Journal:
Journal of Marketing Communications
DOI:
10.1080/13527266.2018.1425896
Date:
January, 2018
File:
PDF, 2.42 MB
english, 2018
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