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Multi-Channel Marketing, Branding and Retail Design (New Challenges and Opportunities) || Big Store Design and Marketing Effects: Non-Western, New-Build Shopping Malls and Implications for the Re-Enchantment of Consumption
Mcintyre, Charles, Melewar, T. C., Dennis, CharlesVolume:
10.1108/97
Year:
2016
Language:
english
DOI:
10.1108/978-1-78635-456-320161003
File:
PDF, 331 KB
english, 2016