Consequences of customer engagement and customer self-brand...

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Journal of Services Marketing 2018 / 02

Consequences of customer engagement and customer self-brand connection

Moliner, Miguel Ángel, Monferrer, Diego, Estrada, Marta
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Language:
english
Journal:
Journal of Services Marketing
DOI:
10.1108/JSM-08-2016-0320
Date:
February, 2018
File:
PDF, 308 KB
english, 2018
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