Car crisis and renewal: how Mercedes succeeded with the...

Journal of Business Strategy 2018 / 01 Vol. 39; Iss. 1

Car crisis and renewal: how Mercedes succeeded with the A-Class

Tournois, Laurent, Chanaron, Jean-Jacques
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Volume:
39
Language:
english
Journal:
Journal of Business Strategy
DOI:
10.1108/jbs-03-2017-0033
Date:
January, 2018
File:
PDF, 196 KB
english, 2018
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