Sponsorship as an internal branding tool and its effects on...

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Journal of Brand Management 2018 / 2

Sponsorship as an internal branding tool and its effects on employees’ identification with the brand

Hofer, Katharina Maria, Grohs, Reinhard
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Language:
english
Journal:
Journal of Brand Management
DOI:
10.1057/s41262-018-0098-0
Date:
February, 2018
File:
PDF, 438 KB
english, 2018
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