Influence of aggregated ratings on purchase decisions: an...

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Influence of aggregated ratings on purchase decisions: an event-related potential study

Shen, Yongchao, Shan, Wei, Luan, Jing
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Language:
english
Journal:
European Journal of Marketing
DOI:
10.1108/EJM-12-2016-0871
Date:
January, 2018
File:
PDF, 505 KB
english, 2018
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