Creating strategic relationships with online travel agents...

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Journal of Hospitality and Tourism Technology 2018 / 01

Creating strategic relationships with online travel agents to drive hotel room revenue: an OTA perspective

Raab, Carola, Berezan, Orie, Christodoulidou, Natasa, Jiang, Lan, Shoemaker, Stowe, Cobanoglu, Cihan
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Language:
english
Journal:
Journal of Hospitality and Tourism Technology
DOI:
10.1108/JHTT-10-2016-0069
Date:
January, 2018
File:
PDF, 503 KB
english, 2018
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