Exploring the Atmosphere Created by Focus Group Interviews:...

Market Research Society. Journal. 1996 / 03 Vol. 38; Iss. 2

Exploring the Atmosphere Created by Focus Group Interviews: Comparing Consumers' Feelings across Qualitative Techniques

Bristol, Terry, Fern, Edward F.
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Volume:
38
Language:
english
Journal:
Market Research Society. Journal.
DOI:
10.1177/147078539603800208
Date:
March, 1996
File:
PDF, 147 KB
english, 1996
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