The impact of psychological pricing strategy on consumers'...

International Journal of Business and Systems Research 2017 Vol. 11; Iss. 1/2

The impact of psychological pricing strategy on consumers' buying behaviour: a qualitative study

Kumar, Santosh, Pandey, Mrinalini
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Volume:
11
Year:
2017
Language:
english
Journal:
International Journal of Business and Systems Research
DOI:
10.1504/IJBSR.2017.080843
File:
PDF, 292 KB
english, 2017
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