Private-label branding and willingness to pay: evidence...

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The International Review of Retail Distribution and Consumer Research 2018 / 02

Private-label branding and willingness to pay: evidence from an auction experiment

Thanasuta, Kandapa, Chiaravutthi, Yingyot
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Language:
english
Journal:
The International Review of Retail, Distribution and Consumer Research
DOI:
10.1080/09593969.2018.1433704
Date:
February, 2018
File:
PDF, 1.26 MB
english, 2018
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